My goal is to reflect on the tools that help me or amuse me in hopes of introducing you to things and ideas that also help or amuse you.
I know many of you are decidedly not expert computer users. I like to think I can see through your point of view. You don't want the most advanced things. You don't want to remember a hundred arcane things. Yet I think I can bring you useful tips and help.
Is your campaign structure holding you back in the era of AI?
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For years, the gold standard in Search ads was granularity. Advertisers
built elaborate, multi-layered campaigns to cover every variable, from
match types ...
2 hours ago
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